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Why we love: ACF Pro

Advanced Custom Fields Pro is one of the go-to plugins we apply to each WordPress builds. We can’t imagine what our development workflow would look like without it – it saves us hundreds of hours of tedious work, week-in, week-out.

What’s so good about it?

ACF Pro utilises the existing custom fields features that are built into WordPress (think title, body and feature image sections), and it makes them more flexible and dynamic. It’s simple, seamless and intuitive, making it a breeze for our client’s less tech-savvy clients (that was a mouthful!) to populate their websites and update content on the fly.

One of the biggest selling points for us, though, is the ability to integrate ACF Pro into the theme directly, rather than treating it as a standard plugin – it saves us a tonne of trouble with clients accidentally updating or disabling the plugin, and (potentially) hours of tech support.

It’s one of the most flexible and dynamic plugins we’ve come across and adds a whole new layer to WordPress. Even better? It was built in Melbourne – we love local tech reaching global standards!

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